Healthy alternatives, especially sparkling water, have seen an uptick in popularity as consumers seek to quench their craving for carbonated beverages. More than ever, Americans are consuming less soft drinks. Since 2010, the average amount of soda consumed in the US has decreased by approximately 15%, demonstrating how consumers are shunning sugary soda in favor of healthier options. That is not to mean that crisp effervescent drinks are no longer an option. Flavored sparkling water is becoming increasingly popular among consumers throughout the world as a low-sugar alternative to excessively sweetened soda. In the past three months, 50% of consumers aged 16 to 35 have drank fruit-flavored sparkling water, and one in five Americans now completely avoids sugar while shopping for items.
THE CONSUMER IS BECOMING MORE CONSCIOUS OF PERSONAL WELLNESS
Customers favor drinks that are both naturally healthful and hydrated, with sustainability playing an equal role in beverage selection. Consumers today place equal value on brand values and corporate ethics as they do on the actual products, with 79% of consumers choosing purpose-driven businesses above more well-known names.
THIS TREND HAS IMPACTED GLOBAL SPARKLING WATER SALES IN A GOOD WAY
The world’s fizzy water brands have benefited greatly from these changing consumer demands. In 2018, the market for flavored water in the world reached $10 billion, growing by over $4 billion in just five years. It’s interesting to note that the preference for sparkling water is present in both public places and private ones. Big businesses are seizing the variety provided by plain carbonated water in order to profit from consumers’ fluctuating preferences. Sparkling water is being used by brands to make drinks that complement cuisine as well as to add to cocktails to create the ultimate dining experience.
SPARKLING WATER’S PERKS FOR VENUE OPERATORS
STAY ON TREND
If restaurants want to keep ahead of the competition, every location needs to discover comparable alternative offerings. Our reasonably priced, effective dispensers let staff members fill Purezza-branded bottles with top-notch sparkling water right there in the venue, saving staff members time, money, and single-use packaging.
MAINTAIN DRINKS SALES VOLUMES
If venues want to offer any sparkling beverages at all, they must keep track of consumer preferences. Coke and Pepsi consumption is at an all-time low, demonstrating how consumers are turning away from sugary soft drinks. Customers demand healthier substitutes that yet satisfy their thirst. In 2016, bottled water surpassed carbonated soft drinks as the most popular beverage in America.
HOW ARE LOCATIONS USING SPARKLING WATER?
Sparkling water is being used by mixologists to create flavorful low-sugar, low-carb substitutes for classic cocktails and mocktails. As a healthier alternative to the conventional alcopop, American companies have even begun to make alcoholic seltzer, naturally low-alcohol bubbling water with fruit flavors. In the first half of 2019, alcoholic seltzer sales increased by 193% in the US.
With plastic in the ocean one of the key worries of the twenty-first century, venues are becoming more and more worried about the environmental effects of utilizing pre-packaged water. America’s hotels, eateries, and cafes have been gradually ceasing to use single-use plastic goods like straws and takeout cartons. By offering ready-to-drink sparkling water options, bar staff can both satisfy customers’ thirst for beverages and cut down on waste. Additionally, using an on-demand tap makes it easier for workers to pour than carbonating water internally, which can take longer and produce variable results.