San Martino Vini SRL : Generation of Passion for Wine
The tale of a family and their ardent affection for the land and grapes is revealed in San Martino Vini’s fine and sincere wine. Three generations have lived off the grapes.
Since the 1960s, they have passed down their love of wine, their dedication to the vineyards and local grape varieties, and a genuine expression of the landscape that surrounds the winery, from the Piave River to the hills of Prosecco.
They have always believed in nature, in the hard work of men, and in the pursuit of a quality that has a strong foundation in tradition and knows how to innovate by utilizing the best of technology. This belief has been passed down from father to son, from grandfather Luigi Cescon to son Giovanni through grandson Walter.
They have increased the value of the grapes grown on their fields over time, and with the help of significant investments from vineyard owners, they have emerged as significant winemakers of wines that proudly bear the name of their estate around the world.
San Martino Vini SRL recently joined Asia Awards 2022 and has won TWO Gold Medal Award in this prestigious competition :
PROSECCO DOC “UNDICI” EXTRA DRY
Awarded Gold by Asia Import News
PROSECCO TREVISO DOC MILLESIMATO EXTRA DRY 2021
Awarded Gold by Asia Import News
In the interview shared below, we gain insights into the winery products;
Question 1: Do you already export to Asia? If yes, where? If no, what type of importers & distributors are you looking for in Asia?
Answer : We look at Asia with great interest: a very promising market, which could represent a real opportunity for the future, thanks to the increase in wine consumers and the growth in consumer purchasing power. At the same time it is a varied and complex continent, understanding how and in which countries to market our products is essential. We are currently assessing the situation and as yet do not export directly. Even though some of our wines are sold in Japan. We are carefully selecting importers to support us, choosing those that are quality-geared, and we are looking for a representative for China.
Question 2: What is the most unique and qualitative part of your products, different from competitors?
Answer : San Martino manages the entire production chain directly, from the vineyard to winemaking and bottling. This ensures the best grape quality, grown mainly on proprietary land, which is carefully processed into wine within the company winery. In particular, Prosecco comes from the best areas for this wine variety. It is converted into sparkling wine using modern technologies and traditional artisan experience, so that it best embodies the fruity and floral aromas and refined perlage.
Particular attention is also given to the packaging. Thanks to an innovative bottling system we can quickly change bottles and labels to create customised productions. We can apply an adhesive film to the bottles, which follow the shape of the glass, creating a very striking aesthetic result. Some bottles dedicated to the San Martino Prosecco Millesimato line also have a particular and very iconic shape. The glass is shaped to resemble a traditional glass used in the taverns of Veneto: the “goto”. It is a way of portraying the bond with tradition, our origins and the pleasure of creatively toasting together.
Question 3: When did you start to export your brand worldwide, and what is your development plan for the next years?
Answer : We have been exporting our wines worldwide since 2005, and today we are present in over 25 countries including England, Germany, Austria, Czech Republic, Norway, Holland, Switzerland, France, Belgium, USA, Canada, Australia, Finland, Poland and Romania. We do not sell directly to Asia at the moment, however we are developing a project to enter the Chinese market. The first step was to take part in competitions to make ourselves known to buyers and the local press. The gold medal recently won by Prosecco Doc Millesimato extra dry at the Asia Awards together with the silver medal obtained by Prosecco Doc Undici enabled us to qualify with the Asian sector operators and to introduce ourselves with stronger credentials to facilitate initial contact. We plan to use OCM funds, an Italian investment plan to support wineries, to launch exports, to carry out more in-depth market research and to take part in promotional events.
To see more of their products, you may visit their website by clicking HERE.