COVID-19 and beer : Heineken, Tiger reveal online sales surge and NPD focus amid pandemic

29th May 202029th May 2020 Nicole23 beer, beer in asia, economy, Market and Economy, marketing

Heineken and Tiger Beer have taken measures to revise marketing strategies and double-down on product innovation after seeing online sales surge after the COVID-19 pandemic outbreak hit on-trade consumption.

READ MORE….

https://www.foodnavigator-asia.com/Article/2020/05/22/COVID-19-and-beer-Heineken-Tiger-reveal-online-sales-surge-and-NPD-focus-amid-pandemic?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright