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Interview of Mr. Matteo Luxardo – Owner and Export Director – Luxardo for AsiaImportNews – Exclusive
Could you please tell us the story of your distillery, when it was created and how it developed decades after decades ?
The company was established in 1821 by Girolamo Luxardo, After 8 years of research and perfecting the product he obtained an exclusive “privilege” from the Emperor of Austria: this was a valuable and cherished acknowledgment of the superior quality of the Luxardo liqueur, and today the firm continues to be proud to bear the denomination of: “PRIVILEGIATA FABBRICA MARASCHINO EXCELSIOR”
In 1913 the 3rd generation Michelangelo Luxardo and Nicolò I Luxardo, built an extremely modern distillery, one of the largest in the entire Austro-Hungarian Empire.
Even today people coming into Zara cannot help noticing the imposing structure on the harbor edge, which housed the offices and the living apartments of the Luxardo family.
At the end of the First World War Zara was incorporated into the Kingdom of Italy as 85% of its population were Italians. The Luxardo company soon became the most important distillery in the country. The beginning of the Second World War in 1940 severely hampered industrial activity. After indiscriminate and repeated Anglo-American bombings in 1943-44, the distillery was almost completely destroyed, as was the city.
In 1947 Giorgio Luxardo had the courage and vision to rebuild the distillery in the Veneto region, our present plant at Torreglia (Padova), together with the young fifth generation Nicolò.
And so a new chapter in the ongoing family history was opened.
The sixth and seventh generation of the family is today active in the company. jams.
What sort of products are you producing ?
We manufactur a full line of classic Italian liqueurs such as Maraschino, Sambuca, Amaretto, Cherry Liqueur Morlacco, Grappa, Limoncello, Amaro Abano, Fernet. A second line includes a gourmet division with liqueur concentrates for bakers and ice cream manufacturers fruit syrups, the Original Maraschino Cherries and a selection of premium
How important are your export distribution compared to national distribution ?
The company since the beginning was export oriented, now days the importance is 85% export and 15% Italian market.
What sort of distributors are your customers ?
Normally we tend to work with family owned companies that have our same philosophy and integrity
Why your liqueurs are different from other liqueur companies in your area ?
We are 196 years old, we use premium ingredients for our liqueurs and gourmet line, these give to our Liqueurs an extra value in quality
Do you produce grapes in a organic or environmental friendly method, or with general methods ?
We don’t use grapes
Are your liqueurs already distributed in Asia, and if not what are the countries you are looking for new distributors ?
Our liqueurs are distributed in China, India, Sri Lanka, Thailand, Taiwan, Japan, South Korea, Philippines, Vietnam, Cambodia, Malaysia, Indonesia.
Thank you Mr. Matteo Luxardo – Owner and Export Director – Luxardo for your time and answers!