WINE MARKET IN TAIWAN
Taiwan is home to one of the world’s fastest-growing markets for imported wine and spirits.
Taiwan has a particular cosmopolitan energy being more open to the world than ever before. This small island has an increasing number of wine aficionados, many of whom are young women.
Over the past 6 years, consumption of wine in Taiwan has grown by an average of 8.6% annually, while the consumption of spirits has increased by an average of 8.8% annually.
In terms of spirits, whiskey remains the preferred drink for Taiwanese.
Cognac/Armagnac is the second-most-consumed spirit in Taiwan.
Today, Taiwan imports wine from around the world. Currently, Chilean and Argentinian wines are the most-consumed varieties, partly due to their low retail prices; among more expensive wines, Italian, Spanish and French varieties are clear favorites, particularly Burgundy, Bordeaux, Cotes du Rhone and Champagnes. To date, sales of white wines represent about 10% of total market share, while rosé wines are among the least-popular varieties available on the market.