Nemiroff Vodka has an amazing range of vodkas
The secret lies in it’s ingredients
Importers now it’s your chance to buy some great quality vodka! We recommend!
Interview of Mr. Yuriy Sorochynskiy – CEO – Nemiroff for AsiaImportNews – Exclusive
Could you please tell us the story of your winery, when it was created and how it developed decades after decades ?
History of a first plant foundation in Nemirov
The story counts back to far away 1872 when Count Grigory Stroganov founded a small distillery, known as guralnya at that time. It brought a spirit of innovation and business to Nemirov. Maria Scherbatova, a daughter of the Count, concluded profitable long-term contracts with the court for high-quality spirits supply from the familial distillery.
Stroganov-Scherbatov families’ creed “Wealth for the country, reputation for yourself” was known far from Ukraine.
An extraordinary fact: the mill had been developing and upgrading despite 1917 nationalization, endless governmental changes, and the Second World War. Confidential recipes and familial technologies were passed down carefully from generation to generation.
Natural resources of the region
Main ingredients on vodka production are grains and water. That’s why the location of the plant plays a big part.
Nemiroff plant is situated in the center of the most fertile land in Ukraine. Obviously, Count Stroganov started the business here for a definite reason. There has never been heavy machinery production here. Unique mineral radon water springs, one of the best in Ukraine, are in Nemirov.
All this provides the high quality of the water and spirits for Nemiroff products. As well as natural herbs for infusions and aromatic spirits make vodka taste recognizable and unique.
What sort of products are you producing ?
The Nemiroff’s brand portfolio includes more than 40 types of products in all price categories. The most popular brands are Nemiroff Ukrainian Honey & Pepper, Nemiroff Original, NemiroffUkrainian Birch Special, NemiroffDelikat Soft, Nemiroff Cranberry, Nemiroff Premium and LEX.
Nemiroff is known in all markets as genuine, authentic vodka from ‘the lands where vodka was invented’. Vodka is considered a traditional gastronomic drink only in the territory of the post-Soviet countries, but in the rest of the world vodka is a non-traditional drink, and the consumer of strong alcohol is accustomed to bright, special or compoundflavors.
The flavor is very important. For this reason, we presented a new line of exotic flavors in 2016. This exotic collection was created for both traditional and non-traditional vodka markets, and accordingly, it was necessary to create and offer unexpectedly delicious and exotic flavors. The following well-known tropical flavors are an exotic “classic” for traditional markets: coconut, mango, pineapple and peach. However, for those markets, where these flavors are traditional, we offered something that would definitely be exotic for them: strawberry with pepper, birch buds, and even pear with apple. Understanding the nature of these berries and fruits, and the ability to work with them when creating an alcoholic beverage is our distinctive feature and advantage over local competitors.
How important are your export distribution compared to national distribution ?
For Nemiroff,export markets are strategic priorities because expansion and development of representation within the existing presence is our top priority. As a result, Nemiroff is the leader among Ukrainian producers of vodka in the international field. Once again, this status is confirmedby the results of 2016 – we have opened 12 new market outlets on different continents. First of all, these are the countries of Eastern Europe, the Middle East and Southeast Asia. In addition to the opening of the new ones, we managed to consolidate and enhance our market powerin already familiar markets.
We produce about 40% of all vodka exported from Ukraine. Our brand products are known in more than 80 countriesworldwide.
The unconditional work-stream leader is the DF&TR channel. We rank among Top 5 suppliers of vodka in duty-free in the world. In 2016, the increase in the channel was 75%, and if we look at the dynamics in two years, then the figure is really amazing and amounts to 250%.
What sort of distributors are your customers ?
We are not ready to name our partners, preferring to keep this information confidential. However, we can state with complete certainty that these companies have shown their effectiveness over the years of productive work, we are confident of them and are committed to a long-term partnership.
Do you produce grapes in a organic or environmental friendly method, or with general methods ?
Vodka Nemiroff is unique in its organoleptic characteristics. This is the result of many years of experience, the collection of original recipes, high technologies and high-quality ingredients. The Nemiroff plant is located in the center of the most fertile land of Ukraine. There is not and has never been any heavy industry in this territory. In the city of Nemyriv, one of the best Ukrainian deposits of unique radon mineral water is concentrated.
It is obvious that the quality of water and alcohol in Nemiroff products is ultra-high, and natural herbs for tincturesand aromatic alcohols make the taste of vodka memorable and unique.
Is there anything who want to add about your wines, story or any news ?
At the exhibition in Asia, we will present the pride of the premium line – Premium De Luxe and Premium Cranberry. At the end of March, these products were recognized as the best vodka of the World Drinks Awards 2017 in London: Premium De Luxe as the best classic vodka, and Premium Cranberry as the best among flavored vodka –